Social Media Release

Connecting Brands with Bloggers: Egg Marketing Releases Whitepaper

Nov. 16, 2009

Hot Springs, AR, November 16, 2009 — Companies may be able to more effectively reach their audience through bloggers as compared to traditional advertising, according to a new whitepaper published by Egg Marketing & Public Relations. As bloggers become today's trusted reporters, more people prefer to read product reviews from bloggers rather than pay attention to commercials, billboards and advertising.

"We realized early on the importance that bloggers have for companies," explained Susan Payton, owner of Egg Marketing, "We published this whitepaper in order to help brands who weren't yet working with bloggers as part of their overall marketing strategy understand the role that bloggers can play."

No only does Payton work with bloggers through her company; she also blogs. She blogs about marketing on The Marketing Eggspert Blog, has several personal blogs, and guest blogs on sites like Mashable.com and Dell's Small Business Blog.

Egg Marketing & Public Relations offers blogger outreach services, which aid in connecting brands with bloggers. For more information download the whitepaper here.

About Egg Marketing & Public Relations

Egg Marketing & Public Relations is a global marketing and PR firm specializing in internet marketing. Through the use of Twitter, Facebook, blogs, email, and effective marketing copy, Egg helps clients increase traffic and sales.

For more information on Egg, click here. Visit The Marketing Eggspert Blog for great articles and advice on marketing in a Web 2.0 world. Browse our Marketing Eggspert Library for ebooks and informational products on doing your own marketing, or go back to school at Marketing EggSchool to learn how to build your brand.